/* ==========================================================================
   Me Presta Marketing — estilos
   1. Fuentes y variables   2. Base   3. Utilidades   4. Botones y enlaces
   5. Cabecera y menú       6. Secciones y títulos      7. Portada
   8. Páginas interiores    9. Servicios               10. Proyectos
   11. Agencia             12. Contacto y formulario   13. Legales
   14. Pie                 15. Ilustraciones SVG       16. Movimiento
   17. Responsive
   ========================================================================== */

/* 1. Fuentes y variables ------------------------------------------------- */

@font-face {
	font-family: "Bricolage Grotesque Variable";
	font-style: normal;
	font-display: swap;
	font-weight: 200 800;
	src: url("../fonts/bricolage-grotesque-latin-wght-normal.woff2") format("woff2-variations"),
	     url("../fonts/bricolage-grotesque-latin-wght-normal.woff2") format("woff2");
}

@font-face {
	font-family: "Inter Variable";
	font-style: normal;
	font-display: swap;
	font-weight: 100 900;
	src: url("../fonts/inter-latin-wght-normal.woff2") format("woff2-variations"),
	     url("../fonts/inter-latin-wght-normal.woff2") format("woff2");
}

:root {
	--ink: #1e1527;
	--ink-2: #2b1940;
	--ink-soft: #3b3245;
	--paper: #f4f2ea;
	--paper-2: #e8e5d8;
	--white: #ffffff;
	--muted: #5a5363;
	--line: #d5d1c3;
	--line-dark: #5a3f7a;
	--brand-purple: #38195a;
	--brand-orange: #ff5722;
	--brand-light: #eeeeee;
	--accent: var(--brand-orange);
	--dark: var(--brand-purple);
	--dark-2: #23103a;
	--accent-soft: #ffe2d7;
	--on-dark: #f3f2ec;
	--on-dark-muted: #cbc0dc;
	--error: #b42318;
	--error-bg: #fff4f2;
	--focus: var(--ink);

	--font-display: "Bricolage Grotesque Variable", "Bricolage Grotesque", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
	--font-body: "Inter Variable", Inter, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;

	--header-h: 76px;
	--admin-bar: var(--wp-admin--admin-bar--height, 0px);
	--container: 1240px;
	--gutter: clamp(1.25rem, 4vw, 2.5rem);
	--section: clamp(4.5rem, 9vw, 8rem);
	--radius: 22px;
	--ease: cubic-bezier(.2, .7, .2, 1);
}

/* 2. Base ---------------------------------------------------------------- */

*,
*::before,
*::after {
	box-sizing: border-box;
}

html {
	-webkit-text-size-adjust: 100%;
	text-size-adjust: 100%;
	scroll-padding-top: calc(var(--header-h) + var(--admin-bar) + 1rem);
}

body {
	margin: 0;
	background: var(--paper);
	color: var(--ink);
	font-family: var(--font-body);
	font-size: 1.0625rem;
	line-height: 1.6;
	-webkit-font-smoothing: antialiased;
	-moz-osx-font-smoothing: grayscale;
	text-rendering: optimizeLegibility;
	/* clip y no hidden: hidden convierte el body en contenedor de scroll y rompe la cabecera fija. */
	overflow-x: clip;
}

h1, h2, h3, h4 {
	font-family: var(--font-display);
	font-weight: 700;
	line-height: 1.1;
	letter-spacing: -.02em;
	text-wrap: balance;
	margin: 0 0 .5em;
}

p {
	margin: 0 0 1em;
	text-wrap: pretty;
}

img,
svg {
	max-width: 100%;
}

img {
	height: auto;
}

a {
	color: inherit;
	text-decoration-thickness: 1.5px;
	text-underline-offset: .2em;
}

a:hover {
	text-decoration-thickness: 2.5px;
}

button,
input,
select,
textarea {
	font: inherit;
	color: inherit;
}

::selection {
	background: var(--accent);
	color: var(--ink);
}

:focus-visible {
	outline: 3px solid var(--focus);
	outline-offset: 3px;
	border-radius: 4px;
}

[tabindex="-1"]:focus {
	outline: none;
}

main {
	display: block;
}

[hidden] {
	display: none !important;
}

/* 3. Utilidades ------------------------------------------------------------ */

.container {
	width: 100%;
	max-width: calc(var(--container) + var(--gutter) * 2);
	margin-inline: auto;
	padding-inline: var(--gutter);
}

.sr-only {
	position: absolute !important;
	width: 1px;
	height: 1px;
	padding: 0;
	margin: -1px;
	overflow: hidden;
	clip: rect(0 0 0 0);
	white-space: nowrap;
	border: 0;
}

.skip-link {
	position: absolute;
	left: 1rem;
	top: -200px;
	z-index: 200;
	background: var(--dark);
	color: #fff;
	padding: .75rem 1.25rem;
	border-radius: 999px;
	font-weight: 600;
	text-decoration: none;
}

.skip-link:focus {
	top: calc(var(--admin-bar) + 1rem);
	outline-color: var(--accent);
}

.hl {
	color: inherit;
	background: linear-gradient(transparent 60%, var(--accent) 60%, var(--accent) 92%, transparent 92%);
	padding-inline: .06em;
	-webkit-box-decoration-break: clone;
	box-decoration-break: clone;
}

.eyebrow {
	display: inline-flex;
	align-items: center;
	gap: .55em;
	margin: 0;
	padding: .38em .95em .38em .7em;
	border: 1.5px solid currentColor;
	border-radius: 999px;
	font-size: .78rem;
	font-weight: 600;
	letter-spacing: .08em;
	text-transform: uppercase;
	line-height: 1.3;
}

.eyebrow::before {
	content: "";
	width: .55em;
	height: .55em;
	border-radius: 50%;
	border: 1.5px solid currentColor;
	background: var(--accent);
	flex: none;
}

.lead {
	font-size: clamp(1.075rem, .35vw + 1rem, 1.25rem);
	line-height: 1.55;
	color: var(--muted);
	max-width: 40em;
	margin: 1.1rem 0 0;
}

.lead--lg {
	font-size: clamp(1.125rem, .6vw + 1rem, 1.35rem);
}

.actions {
	display: flex;
	flex-wrap: wrap;
	gap: .85rem;
	margin-top: 2rem;
}

.icon {
	width: 1.15em;
	height: 1.15em;
	flex: none;
}

.tags {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem;
	list-style: none;
	padding: 0;
	margin: 1.25rem 0;
}

.tags li {
	border: 1.5px solid currentColor;
	border-radius: 999px;
	padding: .28em .85em;
	font-size: .875rem;
	font-weight: 500;
	line-height: 1.4;
}

.note {
	display: flex;
	gap: .65rem;
	align-items: flex-start;
	max-width: 48rem;
	margin: 0 0 2rem;
	padding: .9rem 1.1rem;
	border-radius: 12px;
	background: var(--paper-2);
	color: var(--ink-soft);
	font-size: .95rem;
}

.note .icon {
	margin-top: .15em;
}

.checklist {
	list-style: none;
	margin: 0;
	padding: 0;
}

.checklist li {
	display: flex;
	gap: .8rem;
	align-items: flex-start;
	padding-block: .55rem;
}

.checklist .icon {
	width: 1.45rem;
	height: 1.45rem;
	padding: .2rem;
	border-radius: 50%;
	background: var(--accent);
	color: var(--ink);
	stroke-width: 3;
	margin-top: .1rem;
}

.checklist--large li {
	font-size: clamp(1.05rem, .4vw + 1rem, 1.2rem);
	padding-block: 1.05rem;
	border-bottom: 1px solid var(--line);
}

.checklist--large li:first-child {
	border-top: 2px solid var(--ink);
}

.checklist--compact li {
	padding-block: .35rem;
	font-size: .98rem;
}

.prose {
	max-width: 68ch;
}

.prose p {
	color: var(--ink-soft);
}

.prose h2 {
	font-size: clamp(1.35rem, 1vw + 1rem, 1.6rem);
	margin: 2.5rem 0 .75rem;
}

.crop-marks {
	padding: 16px;
	background:
		linear-gradient(var(--ink), var(--ink)) top left / 20px 2px no-repeat,
		linear-gradient(var(--ink), var(--ink)) top left / 2px 20px no-repeat,
		linear-gradient(var(--ink), var(--ink)) top right / 20px 2px no-repeat,
		linear-gradient(var(--ink), var(--ink)) top right / 2px 20px no-repeat,
		linear-gradient(var(--ink), var(--ink)) bottom left / 20px 2px no-repeat,
		linear-gradient(var(--ink), var(--ink)) bottom left / 2px 20px no-repeat,
		linear-gradient(var(--ink), var(--ink)) bottom right / 20px 2px no-repeat,
		linear-gradient(var(--ink), var(--ink)) bottom right / 2px 20px no-repeat;
}

/* 4. Botones y enlaces ------------------------------------------------------ */

.btn {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	gap: .6em;
	min-height: 50px;
	padding: .75em 1.45em;
	border: 2px solid var(--ink);
	border-radius: 999px;
	font-weight: 600;
	font-size: 1rem;
	line-height: 1.2;
	text-decoration: none;
	cursor: pointer;
	transition: transform .2s var(--ease), box-shadow .2s var(--ease), background-color .2s, color .2s;
}

.btn .icon {
	transition: transform .2s var(--ease);
}

.btn:hover {
	transform: translate(-2px, -2px);
	box-shadow: 4px 4px 0 var(--ink);
}

.btn:hover .icon {
	transform: translateX(3px);
}

.btn:active {
	transform: none;
	box-shadow: none;
}

.btn--primary {
	background: var(--accent);
	color: var(--ink);
}

.btn--dark {
	background: var(--dark);
	color: #fff;
}

.btn--dark:hover {
	background: var(--ink-2);
	box-shadow: 4px 4px 0 var(--white);
}

.btn--ghost {
	background: transparent;
	color: var(--ink);
}

.btn--ghost:hover {
	background: var(--white);
}

.btn--lg {
	min-height: 58px;
	padding-inline: 1.8em;
	font-size: 1.05rem;
}

.btn[disabled],
.btn[aria-disabled="true"] {
	cursor: progress;
	opacity: .75;
	transform: none;
	box-shadow: none;
}

.link-arrow {
	display: inline-flex;
	align-items: center;
	gap: .5em;
	font-weight: 600;
	text-decoration: none;
	padding-block: .35rem;
	background-image: linear-gradient(var(--accent), var(--accent));
	background-size: 100% 0;
	background-position: 0 88%;
	background-repeat: no-repeat;
	border-bottom: 2px solid currentColor;
	transition: background-size .25s var(--ease);
}

.link-arrow:hover {
	background-size: 100% 40%;
}

.link-arrow .icon {
	transition: transform .2s var(--ease);
}

.link-arrow:hover .icon {
	transform: translateX(4px);
}

.service-links {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem;
	list-style: none;
	margin: 1rem 0 0;
	padding: 0;
}

.service-links a {
	display: inline-flex;
	align-items: center;
	gap: .45em;
	padding: .5em .95em;
	border-radius: 999px;
	border: 2px solid var(--ink);
	background: var(--dark);
	color: #fff;
	font-weight: 600;
	font-size: .92rem;
	line-height: 1.2;
	text-decoration: none;
	transition: background-color .2s, color .2s;
}

.service-links a:hover {
	background: var(--accent);
	color: var(--ink);
}

.service-links .icon {
	width: 1em;
	height: 1em;
}

/* 5. Cabecera y menú -------------------------------------------------------- */

.site-header {
	position: sticky;
	top: var(--admin-bar);
	z-index: 60;
	background: rgba(244, 242, 234, .94);
	-webkit-backdrop-filter: saturate(1.4) blur(10px);
	backdrop-filter: saturate(1.4) blur(10px);
	border-bottom: 1px solid transparent;
	transition: border-color .2s, background-color .2s;
}

.site-header[data-scrolled] {
	border-bottom-color: var(--line);
}

.site-header__inner {
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 1.5rem;
	min-height: var(--header-h);
}

.brand {
	display: inline-flex;
	align-items: center;
	gap: .65rem;
	color: var(--ink);
	text-decoration: none;
	flex: none;
}

/* Logotipo: colores oficiales de la marca */
.logo {
	display: inline-flex;
	align-items: center;
	gap: .7rem;
}

.logo__symbol {
	width: 52px;
	height: 52px;
	flex: none;
}

.logo__wordmark {
	width: auto;
	height: 30px;
	flex: none;
}

.logo__badge { fill: var(--brand-purple); }
.logo__lion { fill: var(--brand-light); }
.logo__word { fill: var(--brand-orange); }

.brand--light .logo__symbol {
	width: 60px;
	height: 60px;
}

.brand--light .logo__wordmark {
	height: 34px;
}

.site-nav {
	display: flex;
	align-items: center;
	gap: 2rem;
}

.site-nav__list {
	display: flex;
	align-items: center;
	gap: clamp(1rem, 1.6vw, 1.75rem);
	list-style: none;
	margin: 0;
	padding: 0;
}

.site-nav__link {
	position: relative;
	display: inline-block;
	padding-block: .5rem;
	font-weight: 500;
	font-size: .98rem;
	text-decoration: none;
	white-space: nowrap;
}

.site-nav__link::after {
	content: "";
	position: absolute;
	left: 0;
	right: 0;
	bottom: .15rem;
	height: 2px;
	background: var(--dark);
	transform: scaleX(0);
	transform-origin: left;
	transition: transform .25s var(--ease);
}

.site-nav__link:hover::after,
.site-nav__link.is-active::after,
.site-nav__link[aria-current="page"]::after {
	transform: scaleX(1);
}

.site-nav__link[aria-current="page"],
.site-nav__link.is-active {
	font-weight: 650;
}

.site-nav__cta {
	min-height: 44px;
	padding-block: .55em;
}

.site-nav__contact {
	display: none;
}

.nav-toggle {
	display: none;
	align-items: center;
	gap: .6rem;
	min-height: 44px;
	padding: .45rem 1rem .45rem .85rem;
	border: 2px solid var(--ink);
	border-radius: 999px;
	background: transparent;
	font-weight: 600;
	font-size: .95rem;
	cursor: pointer;
}

.nav-toggle__box {
	position: relative;
	width: 18px;
	height: 12px;
}

.nav-toggle__box span,
.nav-toggle__box::before,
.nav-toggle__box::after {
	content: "";
	position: absolute;
	left: 0;
	width: 100%;
	height: 2px;
	border-radius: 2px;
	background: currentColor;
	transition: transform .25s var(--ease), opacity .2s;
}

.nav-toggle__box::before { top: 0; }
.nav-toggle__box span { top: 5px; }
.nav-toggle__box::after { top: 10px; }

.nav-toggle[aria-expanded="true"] .nav-toggle__box::before { transform: translateY(5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__box span { opacity: 0; }
.nav-toggle[aria-expanded="true"] .nav-toggle__box::after { transform: translateY(-5px) rotate(-45deg); }

/* 6. Secciones y títulos ----------------------------------------------------- */

.section {
	padding-block: var(--section);
}

.section--tight {
	padding-block: clamp(2.5rem, 5vw, 3.5rem);
}

.section--white {
	background: var(--white);
}

.section--dark {
	--focus: var(--accent);
	background: var(--dark);
	color: var(--on-dark);
}

.section--dark .lead,
.section--dark p {
	color: var(--on-dark-muted);
}

.section--dark h2,
.section--dark h3 {
	color: #fff;
}

.section--dark .hl {
	background: none;
	color: var(--accent);
}

.section--dark .btn--ghost {
	color: #fff;
	border-color: #fff;
}

.section--dark .btn--ghost:hover {
	background: transparent;
	box-shadow: 4px 4px 0 var(--accent);
}

.section-head {
	max-width: 48rem;
	margin-bottom: clamp(2.25rem, 4vw, 3.5rem);
}

.section-head--narrow {
	max-width: 40rem;
}

.section-title {
	font-size: clamp(2rem, 3.1vw + .8rem, 3.5rem);
	line-height: 1.04;
	letter-spacing: -.032em;
	margin: .45em 0 0;
}

.section-head .eyebrow + .section-title {
	margin-top: .55em;
}

/* 7. Portada ------------------------------------------------------------------ */

.hero {
	padding-top: clamp(2rem, 5vw, 4.5rem);
}

.hero__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr);
	gap: clamp(2rem, 5vw, 4.5rem);
	align-items: center;
}

.hero__title {
	font-size: clamp(2.65rem, 5.2vw + .5rem, 5.5rem);
	line-height: .97;
	letter-spacing: -.042em;
	margin: .45em 0 .1em;
	max-width: 13.5ch;
}

.hero__art {
	position: relative;
	max-width: 620px;
	justify-self: end;
	width: 100%;
}

.art.hero__stamp {
	position: absolute;
	width: clamp(92px, 11vw, 136px);
	height: auto;
	right: 0;
	top: 0;
}

.strip {
	margin-top: clamp(3rem, 6vw, 5rem);
	background: var(--dark-2);
	color: var(--on-dark);
}

.strip__inner {
	--strip-gap: 2.4rem;
	display: flex;
	flex-wrap: wrap;
	justify-content: center;
	gap: .5rem var(--strip-gap);
	padding-block: 1.15rem;
	font-family: var(--font-display);
	font-weight: 600;
	font-size: clamp(1rem, 1.3vw + .5rem, 1.3rem);
	letter-spacing: -.01em;
}

.strip span {
	position: relative;
}

.strip span + span::before {
	content: "";
	position: absolute;
	top: 50%;
	left: calc(var(--strip-gap) / -2);
	width: .7em;
	height: .7em;
	transform: translate(-50%, -50%);
	background: var(--accent);
	clip-path: polygon(50% 0, 62% 38%, 100% 50%, 62% 62%, 50% 100%, 38% 62%, 0 50%, 38% 38%);
}

/* Dos caminos */
.paths__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: clamp(1rem, 2vw, 1.5rem);
}

.path {
	display: flex;
	flex-direction: column;
	border: 2px solid var(--ink);
	border-radius: 28px;
	overflow: hidden;
}

.path--light {
	background: var(--paper-2);
}

.path--dark {
	--focus: var(--accent);
	background: var(--dark);
	color: var(--on-dark);
}

.path__art {
	padding: clamp(1.25rem, 3vw, 2.25rem) clamp(1.25rem, 3vw, 2.25rem) 0;
}

.path__art .art {
	max-height: 340px;
	width: auto;
	margin-inline: auto;
}

.path__body {
	padding: clamp(1.5rem, 3vw, 2.5rem);
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	flex: 1;
}

.path__label {
	margin: 0 0 .75rem;
	font-size: .8rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
}

.path--dark .path__label {
	color: var(--accent);
}

.path__title {
	font-size: clamp(1.6rem, 1.8vw + .9rem, 2.4rem);
	letter-spacing: -.03em;
	margin: 0 0 .5em;
}

.path--dark p {
	color: var(--on-dark-muted);
}

.path--dark .path__title {
	color: #fff;
}

.path__goals {
	margin-bottom: 1.75rem;
}

.path--dark .path__goals li {
	border-color: var(--line-dark);
	color: var(--on-dark);
}

.path__link {
	margin-top: auto;
}

.path--dark .link-arrow {
	color: #fff;
}

.path--dark .link-arrow:hover {
	color: var(--ink);
}

/* Servicios por objetivo */
.objectives__layout,
.faq-layout {
	display: grid;
	grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
	gap: clamp(2rem, 5vw, 5.5rem);
	align-items: start;
}

.objectives__head,
.faq-layout__head {
	position: sticky;
	top: calc(var(--header-h) + var(--admin-bar) + 2rem);
}

.objectives__head .section-head {
	margin-bottom: 2rem;
}

.objectives__list {
	list-style: none;
	margin: 0;
	padding: 0;
	border-top: 2px solid var(--ink);
}

.objective {
	display: grid;
	grid-template-columns: auto minmax(0, 1fr);
	gap: .25rem 1.5rem;
	padding-block: 1.9rem;
	border-bottom: 1px solid var(--line);
}

.objective__num {
	align-self: start;
	padding: .25em .55em;
	border: 2px solid var(--ink);
	border-radius: 8px;
	background: var(--accent);
	font-family: var(--font-display);
	font-weight: 700;
	line-height: 1.2;
}

.objective__title {
	font-size: clamp(1.45rem, 1.3vw + .9rem, 2.05rem);
	letter-spacing: -.03em;
	margin: 0 0 .4rem;
}

.objective__body p {
	color: var(--muted);
	margin: 0;
	max-width: 36em;
}

.objective__links {
	grid-column: 2;
}

/* Proyectos en portada */
.work__head {
	display: flex;
	flex-wrap: wrap;
	align-items: flex-end;
	justify-content: space-between;
	gap: 1.5rem 3rem;
	margin-bottom: clamp(2.25rem, 4vw, 3.5rem);
}

.work__head .section-head {
	margin-bottom: 0;
}

.work__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
	gap: 1.5rem;
}

.project {
	display: flex;
	flex-direction: column;
	background: var(--white);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	overflow: hidden;
	transition: transform .25s var(--ease), box-shadow .25s var(--ease);
}

.project:hover {
	transform: translate(-3px, -3px);
	box-shadow: 6px 6px 0 var(--ink);
}

.project--feature {
	grid-row: span 2;
}

.project__media {
	display: block;
	border-bottom: 2px solid var(--ink);
	background: var(--paper-2);
	aspect-ratio: 640 / 440;
}

.project__media .art {
	width: 100%;
	height: 100%;
}

.project__body {
	padding: 1.35rem 1.5rem 1.65rem;
	display: flex;
	flex-direction: column;
	flex: 1;
}

/* La tarjeta destacada ocupa dos filas: la imagen crece para llenar el alto y el texto queda debajo. */
.project--feature .project__media {
	aspect-ratio: auto;
	flex: 1 1 auto;
	min-height: 22rem;
}

.project--feature .project__body {
	flex: 0 0 auto;
	padding: clamp(1.5rem, 3vw, 2.25rem);
}

.project__meta {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: .45rem .75rem;
	margin: 0 0 .75rem;
	font-size: .86rem;
	color: var(--muted);
}

.concept-badge {
	display: inline-flex;
	align-items: center;
	padding: .28em .65em;
	border: 1.5px solid var(--ink);
	border-radius: 5px;
	background: var(--accent);
	color: var(--ink);
	font-size: .72rem;
	font-weight: 700;
	letter-spacing: .07em;
	text-transform: uppercase;
	line-height: 1.3;
}

.project__title {
	font-size: 1.35rem;
	letter-spacing: -.025em;
	margin: 0 0 .45rem;
}

.project--feature .project__title {
	font-size: clamp(1.55rem, 1.3vw + 1rem, 2.1rem);
}

.project__title a {
	text-decoration: none;
}

.project__title a:hover {
	text-decoration: underline;
}

.project__summary {
	color: var(--muted);
	margin: 0;
}

/* Pasos */
.steps {
	list-style: none;
	margin: 0;
	padding: 0;
}

.steps--rail {
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: clamp(1.25rem, 2.5vw, 2rem);
}

.steps--rail .steps__item {
	position: relative;
	padding-top: 4.75rem;
}

.steps--rail .steps__item:not(:last-child)::before {
	content: "";
	position: absolute;
	top: 1.65rem;
	left: 4rem;
	right: calc(-1 * clamp(1.25rem, 2.5vw, 2rem) + .5rem);
	border-top: 2px dashed currentColor;
	opacity: .35;
}

.steps__num {
	display: grid;
	place-items: center;
	width: 3.3rem;
	height: 3.3rem;
	border: 2px solid var(--ink);
	border-radius: 50%;
	background: var(--accent);
	color: var(--ink);
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.05rem;
}

.steps--rail .steps__num {
	position: absolute;
	top: 0;
	left: 0;
}

.steps__title {
	font-size: clamp(1.2rem, .6vw + 1rem, 1.4rem);
	letter-spacing: -.02em;
	margin: 0 0 .5rem;
}

.steps__text {
	color: var(--muted);
	margin: 0;
}

.section--dark .steps__text {
	color: var(--on-dark-muted);
}

.steps--stack .steps__item {
	display: grid;
	grid-template-columns: 2.75rem minmax(0, 1fr);
	column-gap: 1.25rem;
	padding-block: 1.25rem;
	border-bottom: 1px solid var(--line);
}

.steps--stack .steps__item:first-child {
	border-top: 2px solid var(--ink);
}

.steps--stack .steps__num {
	grid-row: span 2;
	width: 2.75rem;
	height: 2.75rem;
	font-size: .95rem;
}

.steps--stack .steps__title,
.steps--stack .steps__text {
	grid-column: 2;
}

.steps--stack .steps__title {
	font-size: 1.15rem;
	margin-bottom: .3rem;
	align-self: center;
}

/* Presentación de la agencia */
.agency-intro__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
	gap: clamp(2rem, 6vw, 6rem);
	align-items: start;
}

.statement {
	font-size: clamp(2rem, 2.8vw + 1rem, 3.5rem);
	line-height: 1.06;
	letter-spacing: -.035em;
	margin: .55em 0 0;
}

.agency-intro__body .lead {
	margin-top: 0;
	color: var(--ink-soft);
}

.principles {
	margin: 2rem 0;
}

.principles__item {
	display: grid;
	grid-template-columns: 8.5rem minmax(0, 1fr);
	gap: 1rem;
	padding-block: 1.15rem;
	border-top: 1px solid var(--line);
}

.principles__item:last-child {
	border-bottom: 1px solid var(--line);
}

.principles dt {
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.2rem;
}

.principles dd {
	margin: 0;
	color: var(--muted);
}

/* Preguntas frecuentes */
.faq-layout__more {
	color: var(--muted);
	margin: 0;
}

.faq-layout__more a {
	font-weight: 600;
	color: var(--ink);
}

.faq-layout__head .section-head {
	margin-bottom: 1.5rem;
}

.faq {
	border-top: 2px solid var(--ink);
}

.faq__item {
	border-bottom: 1px solid var(--line);
}

.faq__q {
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 1.25rem;
	padding: 1.35rem 0;
	list-style: none;
	cursor: pointer;
	font-family: var(--font-display);
	font-size: clamp(1.1rem, .5vw + 1rem, 1.32rem);
	font-weight: 600;
	letter-spacing: -.015em;
	line-height: 1.3;
}

.faq__q::-webkit-details-marker {
	display: none;
}

.faq__q::marker {
	content: "";
}

.faq__toggle {
	position: relative;
	flex: none;
	width: 2.3rem;
	height: 2.3rem;
	border: 2px solid var(--ink);
	border-radius: 50%;
	transition: background-color .2s, transform .3s var(--ease);
}

.faq__toggle::before,
.faq__toggle::after {
	content: "";
	position: absolute;
	top: 50%;
	left: 50%;
	width: 12px;
	height: 2px;
	margin: -1px 0 0 -6px;
	background: var(--dark);
	border-radius: 2px;
	transition: transform .3s var(--ease);
}

.faq__toggle::after {
	transform: rotate(90deg);
}

.faq__q:hover .faq__toggle {
	background: var(--paper);
}

.faq__item[open] .faq__toggle {
	background: var(--accent);
	transform: rotate(180deg);
}

.faq__item[open] .faq__toggle::after {
	transform: rotate(0);
}

.faq__a {
	padding: 0 3.5rem 1.6rem 0;
}

.faq__a p {
	margin: 0;
	color: var(--ink-soft);
}

/* Bloque final de contacto */
.section--cta {
	padding-block: var(--section);
}

.cta-panel {
	--focus: var(--ink);
	position: relative;
	display: grid;
	grid-template-columns: minmax(0, 1.45fr) minmax(0, 1fr);
	gap: 2rem 3rem;
	align-items: end;
	padding: clamp(2rem, 5vw, 4.5rem);
	border: 2px solid var(--ink);
	border-radius: 32px;
	background: var(--accent);
	color: var(--ink);
	overflow: hidden;
}

.cta-panel__title {
	font-size: clamp(2.2rem, 3.8vw + .6rem, 4.4rem);
	line-height: .98;
	letter-spacing: -.04em;
	margin: 0;
	max-width: 13ch;
}

.cta-panel .hl {
	background: linear-gradient(transparent 60%, var(--white) 60%, var(--white) 92%, transparent 92%);
}

.cta-panel__text {
	font-size: clamp(1.05rem, .4vw + 1rem, 1.2rem);
	max-width: 32em;
	margin: 1.25rem 0 0;
}

.cta-panel__actions {
	position: relative;
	z-index: 1;
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: 1rem;
}

.cta-panel__direct {
	margin: 0;
	font-size: .95rem;
}

.cta-panel__direct a {
	font-weight: 600;
	overflow-wrap: anywhere;
}

.art.cta-panel__stamp {
	position: absolute;
	top: clamp(1.25rem, 3vw, 2.25rem);
	right: clamp(1.25rem, 3vw, 2.25rem);
	width: clamp(90px, 9vw, 124px);
	height: auto;
}

/* 8. Páginas interiores -------------------------------------------------------- */

.page-hero {
	padding-block: clamp(1.75rem, 4vw, 3rem) clamp(3.5rem, 7vw, 6rem);
}

.page-hero__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
	gap: clamp(2rem, 5vw, 4.5rem);
	align-items: center;
}

.page-hero__grid--solo {
	grid-template-columns: minmax(0, 1fr);
}

.page-hero__grid--solo .page-hero__text {
	max-width: 58rem;
}

.page-title {
	font-size: clamp(2.45rem, 4.2vw + .6rem, 4.7rem);
	line-height: 1;
	letter-spacing: -.04em;
	margin: .5em 0 .1em;
}

.page-hero--wide .page-title {
	max-width: 17ch;
}

.page-hero--legal .page-title {
	font-size: clamp(2.2rem, 3vw + 1rem, 3.6rem);
}

.page-hero--legal,
.page-hero--contact {
	padding-bottom: clamp(2.5rem, 5vw, 4rem);
}

.page-hero__art {
	max-width: 560px;
	width: 100%;
	justify-self: end;
}

.breadcrumbs ol {
	display: flex;
	flex-wrap: wrap;
	gap: .35rem;
	list-style: none;
	margin: 0 0 1.5rem;
	padding: 0;
	font-size: .9rem;
	color: var(--muted);
}

.breadcrumbs li + li::before {
	content: "/";
	margin-right: .35rem;
	opacity: .6;
}

.breadcrumbs a {
	color: var(--muted);
}

.breadcrumbs [aria-current] {
	color: var(--ink);
	font-weight: 600;
}

/* Necesidades */
.needs {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1.5rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.needs__title {
	font-size: clamp(1.3rem, .7vw + 1rem, 1.55rem);
	letter-spacing: -.025em;
	margin: 0 0 .5rem;
}

.needs__item p {
	margin: 0;
	color: var(--muted);
}

.needs--notes .needs__item {
	position: relative;
	padding: 1.9rem 1.9rem 1.7rem;
	border: 2px solid var(--ink);
	border-radius: 18px;
	background: var(--paper);
	transform: rotate(var(--tilt, 0deg));
}

.needs--notes .needs__item:nth-child(1) { --tilt: -.8deg; }
.needs--notes .needs__item:nth-child(2) { --tilt: .7deg; }
.needs--notes .needs__item:nth-child(3) { --tilt: .5deg; }
.needs--notes .needs__item:nth-child(4) { --tilt: -.6deg; }

.needs__mark {
	position: absolute;
	top: -16px;
	right: 22px;
	display: grid;
	place-items: center;
	width: 38px;
	height: 38px;
	border: 2px solid var(--ink);
	border-radius: 50%;
	background: var(--accent);
	font-family: var(--font-display);
	font-weight: 800;
	font-size: 1.2rem;
}

.needs--numbered {
	gap: 2.5rem 3rem;
}

.needs--numbered .needs__item {
	padding-top: 1.4rem;
	border-top: 2px solid currentColor;
}

.needs__num {
	display: block;
	margin-bottom: .9rem;
	font-family: var(--font-display);
	font-size: clamp(2.6rem, 3.5vw, 3.6rem);
	font-weight: 700;
	line-height: 1;
	letter-spacing: -.05em;
}

.section--dark .needs__num {
	color: var(--accent);
}

.section--dark .needs__item p {
	color: var(--on-dark-muted);
}

.section--dark .needs--numbered .needs__item {
	border-top-color: var(--line-dark);
}

/* Soluciones */
.solutions {
	list-style: none;
	margin: 0;
	padding: 0;
	border-top: 1px solid var(--line-dark);
}

.solutions__row {
	display: grid;
	grid-template-columns: minmax(10rem, 3fr) minmax(0, 6fr) auto;
	gap: .75rem 2.5rem;
	align-items: center;
	padding-block: 1.75rem;
	border-bottom: 1px solid var(--line-dark);
}

.solutions__name {
	font-size: clamp(1.45rem, 1.2vw + 1rem, 2.05rem);
	letter-spacing: -.03em;
	margin: 0;
}

.solutions__text {
	margin: 0;
}

.solutions__link {
	display: inline-flex;
	align-items: center;
	gap: .5em;
	padding: .6em 1em;
	border: 2px solid currentColor;
	border-radius: 999px;
	font-weight: 600;
	font-size: .95rem;
	text-decoration: none;
	white-space: nowrap;
	transition: background-color .2s, color .2s, border-color .2s;
}

.section--dark .solutions__link {
	color: var(--accent);
}

.section--dark .solutions__link:hover {
	background: var(--accent);
	border-color: var(--accent);
	color: var(--ink);
}

.solutions--light {
	border-top: 2px solid var(--ink);
}

.solutions--light .solutions__row {
	border-bottom-color: var(--line);
}

.solutions--light .solutions__text {
	color: var(--muted);
}

.solutions--light .solutions__link:hover {
	background: var(--dark);
	color: #fff;
	border-color: var(--ink);
}

/* Plataformas publicitarias (servicio de publicidad) */
.platforms {
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: 1rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.platforms__item {
	padding: 1.4rem 1.4rem 1.5rem;
	border: 1px solid var(--line-dark);
	border-radius: 18px;
	background: rgba(255, 255, 255, .05);
}

.platforms__name {
	display: flex;
	align-items: center;
	gap: .55rem;
	margin: 0 0 .5rem;
	font-size: 1.2rem;
	letter-spacing: -.02em;
}

.platforms__name::before {
	content: "";
	flex: none;
	width: .6rem;
	height: .6rem;
	border-radius: 50%;
	background: var(--accent);
}

.platforms__item p {
	margin: 0;
	font-size: .95rem;
}

@media (max-width: 980px) {
	.platforms {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}
}

@media (max-width: 560px) {
	.platforms {
		grid-template-columns: minmax(0, 1fr);
	}
}

/* Zona de trabajo (negocios locales) */
.area__remote {
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: .75rem;
	margin: 2rem 0 0;
	padding-top: 1.5rem;
	border-top: 1px solid var(--line);
	color: var(--muted);
}

.area__towns {
	padding: clamp(1.5rem, 3vw, 2.25rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	background: var(--paper);
	box-shadow: 8px 8px 0 var(--dark);
}

.area__list {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.area__list li {
	display: inline-flex;
	align-items: center;
	gap: .35rem;
	padding: .4em .85em .4em .6em;
	border: 1.5px solid var(--ink);
	border-radius: 999px;
	background: var(--white);
	font-weight: 600;
	font-size: .92rem;
	line-height: 1.3;
}

.area__list li:first-child {
	background: var(--dark);
	border-color: var(--dark);
	color: #fff;
}

.area__list .icon {
	width: 1rem;
	height: 1rem;
	color: var(--accent);
}

.area__note {
	margin: 1.25rem 0 0;
	font-size: .92rem;
	color: var(--muted);
}

.area__remote .link-arrow {
	color: var(--ink);
}

/* Ejemplos tipo ticket */
.tickets {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 1.5rem;
}

.ticket {
	position: relative;
	display: flex;
	flex-direction: column;
	padding: 1.75rem 1.75rem 1.6rem;
	border: 2px solid var(--ink);
	border-radius: 18px;
	background: var(--white);
}

.ticket::before,
.ticket::after {
	content: "";
	position: absolute;
	top: 3.55rem;
	width: 24px;
	height: 24px;
	border: 2px solid var(--ink);
	border-radius: 50%;
	background: var(--paper);
	clip-path: inset(0 0 0 50%);
}

.ticket::before {
	left: -13px;
}

.ticket::after {
	right: -13px;
	clip-path: inset(0 50% 0 0);
}

.ticket__sector {
	margin: 0 0 1.4rem;
	padding-bottom: 1rem;
	border-bottom: 2px dashed var(--line);
	font-size: .8rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
	line-height: 1.4;
}

.ticket__title {
	font-size: 1.4rem;
	letter-spacing: -.025em;
	margin: 0 0 .6rem;
}

.ticket p:not([class]) {
	color: var(--muted);
}

.ticket__tags {
	margin: auto 0 0;
	padding-top: 1rem;
}

.ticket__tags li {
	font-size: .8rem;
	border-color: var(--line);
	background: var(--paper);
}

/* Dos columnas */
.split {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: clamp(2rem, 6vw, 6rem);
	align-items: center;
}

.split--top {
	align-items: start;
}

.split .section-head {
	margin-bottom: 1.5rem;
}

.tracking {
	padding: clamp(1.75rem, 3vw, 2.5rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	background: var(--paper);
	box-shadow: 8px 8px 0 var(--accent);
}

.tracking__title {
	font-size: 1.4rem;
	margin: 0 0 1rem;
}

/* Enfoque de negocios online */
.flow {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 1.5rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.flow__step {
	position: relative;
	padding: clamp(1.6rem, 3vw, 2.2rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	background: var(--white);
}

.flow__step:not(:last-child)::after {
	content: "";
	position: absolute;
	z-index: 1;
	top: 2.1rem;
	right: -.75rem;
	width: 2.2rem;
	height: 2.2rem;
	transform: translateX(50%);
	border: 2px solid var(--ink);
	border-radius: 50%;
	background: var(--accent) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2316171a' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14M13 6l6 6-6 6'/%3E%3C/svg%3E") center / 60% no-repeat;
}

.flow__index {
	margin: 0;
	font-size: .85rem;
	font-weight: 700;
	color: var(--muted);
	letter-spacing: .08em;
}

.flow__title {
	font-size: clamp(1.55rem, 1.3vw + .9rem, 2.1rem);
	letter-spacing: -.03em;
	margin: .35rem 0 .6rem;
}

.flow__step > p:not([class]) {
	color: var(--muted);
}

.flow__loop {
	display: flex;
	align-items: center;
	gap: .6rem;
	margin: 1.75rem 0 0;
	color: var(--muted);
	font-size: .98rem;
}

.flow__loop .icon {
	transform: scaleX(-1);
}

/* 9. Servicios ------------------------------------------------------------------ */

.service-rows {
	list-style: none;
	margin: 0;
	padding: 0;
}

.service-row {
	display: grid;
	grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
	gap: clamp(1.75rem, 5vw, 5rem);
	align-items: center;
	padding-block: clamp(2.5rem, 5vw, 4rem);
	border-bottom: 1px solid var(--line);
}

.service-row:first-child {
	padding-top: 0;
}

.service-row:last-child {
	border-bottom: 0;
	padding-bottom: 0;
}

.service-row:nth-child(even) .service-row__art {
	order: 2;
}

.service-row__art {
	padding: clamp(1rem, 2.5vw, 2rem);
	border: 2px solid var(--ink);
	border-radius: 26px;
	background: var(--paper);
}

.service-row__meta {
	display: flex;
	align-items: center;
	gap: .7rem;
	margin: 0;
	font-size: .82rem;
	font-weight: 700;
	letter-spacing: .09em;
	text-transform: uppercase;
	color: var(--muted);
}

.service-row__num {
	padding: .2em .5em;
	border: 1.5px solid var(--ink);
	border-radius: 6px;
	background: var(--accent);
	color: var(--ink);
	letter-spacing: 0;
}

.service-row__title {
	font-size: clamp(2rem, 2.8vw + .7rem, 3.3rem);
	letter-spacing: -.04em;
	margin: .35em 0 .35em;
}

.service-row__title a {
	text-decoration: none;
}

.service-row__title a:hover {
	text-decoration: underline;
	text-decoration-color: var(--accent);
	text-decoration-thickness: .12em;
}

.service-row__text {
	font-size: clamp(1.05rem, .3vw + 1rem, 1.18rem);
	color: var(--muted);
	max-width: 34em;
}

.service-row__tags li {
	border-color: var(--line);
}

.columns-3 {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 2rem;
}

.column {
	padding-top: 1.25rem;
	border-top: 2px solid var(--ink);
}

.column__title {
	font-size: 1.4rem;
	letter-spacing: -.025em;
}

.column p {
	color: var(--muted);
	margin: 0;
}

/* Qué incluye */
.includes {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 0 2rem;
	margin: 0;
}

.includes__item {
	padding-block: 1.5rem 1.75rem;
	border-top: 2px solid var(--ink);
}

.includes dt {
	display: flex;
	align-items: baseline;
	gap: .7rem;
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.25rem;
	letter-spacing: -.02em;
	line-height: 1.2;
}

.includes__dot {
	flex: none;
	width: .62rem;
	height: .62rem;
	border: 1.5px solid var(--ink);
	background: var(--accent);
	transform: rotate(45deg) translateY(-1px);
}

.includes dd {
	margin: .55rem 0 0;
	color: var(--muted);
}

.callout {
	--focus: var(--accent);
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 2fr);
	gap: 1rem 2.5rem;
	margin-top: clamp(2rem, 4vw, 3rem);
	padding: clamp(1.6rem, 3vw, 2.4rem);
	border-radius: var(--radius);
	background: var(--dark);
	color: var(--on-dark);
}

.callout__title {
	margin: 0;
	color: var(--accent);
	font-size: clamp(1.25rem, .8vw + 1rem, 1.55rem);
}

.callout p {
	margin: 0;
}

/* Ejemplo de aplicación */
.example {
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 2fr);
	border: 2px solid var(--ink);
	border-radius: 28px;
	background: var(--white);
	overflow: hidden;
}

.example__head {
	display: flex;
	flex-direction: column;
	justify-content: space-between;
	gap: 2.5rem;
	padding: clamp(1.75rem, 3vw, 2.5rem);
	border-right: 2px solid var(--ink);
	background: var(--accent);
}

.example__badge {
	align-self: flex-start;
	margin: 0;
	padding: .3em .85em;
	border: 1.5px solid var(--ink);
	border-radius: 999px;
	font-size: .78rem;
	font-weight: 700;
	letter-spacing: .08em;
	text-transform: uppercase;
}

.example__sector {
	margin: 0;
	font-family: var(--font-display);
	font-size: clamp(1.5rem, 1.6vw + .8rem, 2.25rem);
	font-weight: 700;
	line-height: 1.08;
	letter-spacing: -.03em;
}

.example__body {
	padding: clamp(1.75rem, 4vw, 3rem);
}

.example__title {
	font-size: clamp(1.6rem, 1.5vw + 1rem, 2.4rem);
	letter-spacing: -.03em;
}

.example__body > p:not([class]) {
	font-size: clamp(1.05rem, .3vw + 1rem, 1.15rem);
	color: var(--ink-soft);
	max-width: 44em;
}

.example__disclaimer {
	margin: 1.5rem 0 0;
	font-size: .875rem;
	color: var(--muted);
}

/* Cómo se evalúa */
.metrics {
	margin: 0;
}

.metrics__row {
	display: grid;
	grid-template-columns: minmax(9rem, 13rem) minmax(0, 1fr);
	gap: .5rem 1.75rem;
	padding-block: 1.3rem;
	border-top: 1px solid var(--line);
}

.metrics__row:first-child {
	border-top: 2px solid var(--ink);
}

.metrics__row:last-child {
	border-bottom: 1px solid var(--line);
}

.metrics dt {
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.15rem;
	letter-spacing: -.015em;
	line-height: 1.3;
}

.metrics dd {
	margin: 0;
	color: var(--muted);
}

.metrics--dark .metrics__row {
	border-color: var(--line-dark);
}

.metrics--dark .metrics__row:first-child {
	border-top-color: var(--accent);
}

.metrics--dark dt {
	color: #fff;
}

.metrics--dark dd {
	color: var(--on-dark-muted);
}

/* Servicios relacionados */
.related__inner {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: 1rem 1.5rem;
	position: relative;
	padding-top: 2rem;
}

.related__inner::before {
	content: "";
	position: absolute;
	top: 0;
	left: var(--gutter);
	right: var(--gutter);
	border-top: 2px solid var(--ink);
}

.related__title {
	margin: 0;
	font-size: 1.15rem;
}

.related__links {
	margin: 0;
}

.related__all {
	margin-left: auto;
}

/* 10. Proyectos y casos ------------------------------------------------------- */

.concepts-intro {
	margin-bottom: clamp(1.5rem, 3vw, 2.5rem);
}

.concepts-intro .section-title {
	margin-bottom: 1.5rem;
}

.concept {
	display: grid;
	grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
	gap: clamp(2rem, 5vw, 5rem);
	align-items: start;
	padding-block: clamp(2.5rem, 5vw, 4.5rem);
	border-top: 1px solid var(--line);
}

.concept--flip .concept__art {
	order: 2;
}

.concept__art {
	position: sticky;
	top: calc(var(--header-h) + var(--admin-bar) + 1.5rem);
	border: 2px solid var(--ink);
	border-radius: 24px;
	overflow: hidden;
	box-shadow: 8px 8px 0 var(--ink);
	background: var(--paper-2);
}

.concept__art .art {
	width: 100%;
	height: auto;
}

.concept__title {
	font-size: clamp(1.8rem, 2.2vw + .7rem, 2.8rem);
	letter-spacing: -.035em;
	margin: .35em 0 .1em;
}

.concept__body .lead {
	margin-top: .75rem;
}

.concept__label {
	margin: 1.85rem 0 .6rem;
	font-family: var(--font-body);
	font-size: .8rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
	color: var(--muted);
}

.concept__body .tags {
	margin-top: 0;
}

.concept__body .tags li {
	border-color: var(--line);
	background: var(--white);
}

.service-links--inline {
	margin-top: 0;
}

.case {
	padding: clamp(1.5rem, 4vw, 3rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	background: var(--white);
}

.case + .case {
	margin-top: 2rem;
}

.case__meta {
	margin: 0;
	font-size: .82rem;
	font-weight: 700;
	letter-spacing: .09em;
	text-transform: uppercase;
	color: var(--muted);
}

.case__title {
	font-size: clamp(2rem, 2.5vw + 1rem, 3rem);
	letter-spacing: -.035em;
	margin: .3em 0 0;
}

.case__images {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr));
	gap: 1rem;
	margin: 2rem 0;
}

.case__images img {
	display: block;
	width: 100%;
	border-radius: 14px;
	border: 2px solid var(--ink);
}

.case__grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 2rem;
	margin-top: 2rem;
}

.case__grid h3,
.case__results h3 {
	font-size: 1.1rem;
}

.case__grid p {
	color: var(--muted);
}

.case__results {
	margin-top: 2rem;
}

.results {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(min(100%, 210px), 1fr));
	gap: 1rem;
	margin: 0;
}

.results__item {
	display: flex;
	flex-direction: column;
	padding: 1.25rem;
	border-radius: 16px;
	background: var(--paper);
}

.results__item dt {
	font-weight: 600;
}

.results__value {
	order: -1;
	margin: 0;
	font-family: var(--font-display);
	font-size: 2.4rem;
	font-weight: 700;
	letter-spacing: -.04em;
	line-height: 1.1;
}

.results__period,
.results__context {
	margin: .35rem 0 0;
	font-size: .88rem;
	color: var(--muted);
}

.testimonial {
	margin: 2rem 0 0;
	padding: 1.75rem 2rem;
	border-left: 6px solid var(--accent);
	background: var(--paper);
	border-radius: 0 16px 16px 0;
}

.testimonial blockquote {
	margin: 0;
	font-family: var(--font-display);
	font-size: clamp(1.2rem, .8vw + 1rem, 1.5rem);
	line-height: 1.35;
}

.testimonial figcaption {
	margin-top: 1rem;
	font-weight: 600;
	color: var(--muted);
}

/* Proyectos gestionados desde el panel */
.work__grid--1 {
	grid-template-columns: minmax(0, 1fr);
	max-width: 760px;
}

.work__grid--2 {
	grid-template-columns: repeat(2, minmax(0, 1fr));
}

.project-grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1.5rem;
}

.project__media {
	overflow: hidden;
}

.project-img {
	display: block;
	width: 100%;
	height: 100%;
	object-fit: cover;
	transition: transform .5s var(--ease);
}

.project:hover .project-img {
	transform: scale(1.03);
}

.project-placeholder {
	display: grid;
	place-items: center;
	height: 100%;
	background: var(--paper-2);
}

.project-placeholder .logo__symbol {
	width: 30%;
	height: auto;
	opacity: .9;
}

.page-hero--project {
	padding-bottom: clamp(2rem, 4vw, 3rem);
}

.page-hero--project .container > * {
	max-width: 58rem;
}

.project__meta--hero {
	margin-top: .5rem;
	font-size: .92rem;
}

.page-title--project {
	font-size: clamp(2.2rem, 3.6vw + .7rem, 4.2rem);
	margin-top: .3em;
}

.project-cover {
	margin: 0;
	border: 2px solid var(--ink);
	border-radius: 28px;
	overflow: hidden;
	background: var(--paper-2);
}

.project-cover img,
.project-cover .art {
	display: block;
	width: 100%;
	height: auto;
}

.project-cover .project-placeholder {
	aspect-ratio: 16 / 7;
}

.project-detail__grid {
	display: grid;
	grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
	gap: clamp(2rem, 6vw, 6rem);
	align-items: start;
}

.project-facts {
	position: sticky;
	top: calc(var(--header-h) + var(--admin-bar) + 1.5rem);
}

.project-facts dl {
	margin: 0 0 1.5rem;
	border-top: 2px solid var(--ink);
}

.project-facts dl > div {
	padding-block: .85rem;
	border-bottom: 1px solid var(--line);
}

.project-facts dt,
.project-facts__label {
	margin: 0 0 .2rem;
	font-size: .78rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
	color: var(--muted);
}

.project-facts dd {
	margin: 0;
	font-weight: 600;
}

.project-facts .service-links {
	margin-top: .5rem;
}

.project-facts__web {
	margin: 1.5rem 0 0;
}

.note--small {
	margin: 1.5rem 0 0;
	font-size: .88rem;
}

.project-story h2:first-child {
	margin-top: 0;
}

.project-story .tags li {
	border-color: var(--line);
	background: var(--white);
}

.results--dark .results__item {
	background: rgba(255, 255, 255, .06);
	border: 1px solid var(--line-dark);
}

.results--dark dt {
	color: #fff;
}

.results--dark .results__value {
	color: var(--accent);
}

.results--dark .results__period,
.results--dark .results__context {
	color: var(--on-dark-muted);
}

.testimonial--dark {
	background: rgba(255, 255, 255, .06);
	border-left-color: var(--accent);
}

.testimonial--dark blockquote p {
	color: #fff;
}

.testimonial--dark figcaption {
	color: var(--on-dark-muted);
}

.section-title--sm {
	font-size: clamp(1.6rem, 1.5vw + 1rem, 2.4rem);
	margin: 0 0 2rem;
}

.gallery {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1.25rem;
}

.gallery__item {
	margin: 0;
}

.gallery__item--wide {
	grid-column: 1 / -1;
}

.gallery__item img {
	display: block;
	width: 100%;
	height: auto;
	border-radius: 18px;
	border: 2px solid var(--ink);
}

.gallery__item figcaption {
	margin-top: .6rem;
	font-size: .9rem;
	color: var(--muted);
}

/* Blog --------------------------------------------------------------------- */
.section--tight-top {
	padding-top: 0;
}

.page-hero--blog .page-title {
	max-width: 16ch;
}

.blog-filter ul {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem;
	list-style: none;
	margin: 0 0 clamp(2rem, 4vw, 3rem);
	padding: 0;
}

.blog-filter a {
	display: inline-block;
	padding: .5em 1.05em;
	border: 1.5px solid var(--ink);
	border-radius: 999px;
	font-weight: 600;
	font-size: .92rem;
	text-decoration: none;
	transition: background-color .2s, color .2s;
}

.blog-filter a:hover {
	background: var(--paper);
}

.blog-filter a[aria-current="page"] {
	background: var(--dark);
	border-color: var(--dark);
	color: #fff;
}

.post-grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: clamp(1.25rem, 2.5vw, 2rem);
}

.post-card {
	display: flex;
	flex-direction: column;
	min-width: 0;
}

.post-card--feature {
	grid-column: 1 / -1;
	display: grid;
	grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
	gap: clamp(1.5rem, 4vw, 3.5rem);
	align-items: center;
	padding-bottom: clamp(2rem, 4vw, 3rem);
	margin-bottom: clamp(.5rem, 2vw, 1rem);
	border-bottom: 1px solid var(--line);
}

.post-card__media {
	display: block;
	aspect-ratio: 16 / 9; /* Igual que las imágenes de los artículos (1600×900): sin recortes. */
	overflow: hidden;
	border: 2px solid var(--ink);
	border-radius: 20px;
	background: var(--paper-2);
}

.post-card:hover .project-img {
	transform: scale(1.03);
}

.post-card__placeholder {
	display: grid;
	place-items: center;
	height: 100%;
	background: var(--paper-2);
}

.post-card__placeholder .logo__symbol {
	width: 22%;
	height: auto;
}

.post-card__body {
	padding-top: 1.1rem;
}

.post-card--feature .post-card__body {
	padding-top: 0;
}

.post-meta {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: .25rem .55rem;
	margin: 0 0 .6rem;
	font-size: .86rem;
	color: var(--muted);
}

.post-meta__sep {
	opacity: .6;
}

.post-cat {
	padding: .15em .6em;
	border-radius: 5px;
	background: var(--accent-soft);
	color: var(--ink);
	font-weight: 600;
	text-decoration: none;
}

.post-cat:hover {
	background: var(--accent);
}

.post-card__title {
	font-size: clamp(1.2rem, .5vw + 1rem, 1.4rem);
	letter-spacing: -.02em;
	line-height: 1.2;
	margin: 0 0 .5rem;
}

.post-card--feature .post-card__title {
	font-size: clamp(1.7rem, 2vw + 1rem, 2.6rem);
	letter-spacing: -.035em;
	line-height: 1.08;
}

.post-card__title a {
	text-decoration: none;
}

.post-card__title a:hover {
	text-decoration: underline;
	text-decoration-color: var(--accent);
	text-decoration-thickness: .1em;
}

.post-card__excerpt {
	margin: 0;
	color: var(--muted);
}

.post-card--feature .post-card__excerpt {
	font-size: 1.1rem;
}

.blog-empty {
	margin: 0;
}

.pagination ul {
	display: flex;
	flex-wrap: wrap;
	justify-content: center;
	gap: .5rem;
	list-style: none;
	margin: clamp(2.5rem, 5vw, 4rem) 0 0;
	padding: 0;
}

.pagination .page-numbers {
	display: inline-grid;
	place-items: center;
	min-width: 46px;
	min-height: 46px;
	padding: 0 1rem;
	border: 1.5px solid var(--ink);
	border-radius: 999px;
	font-weight: 600;
	text-decoration: none;
}

.pagination .page-numbers.current {
	background: var(--dark);
	border-color: var(--dark);
	color: #fff;
}

.pagination .page-numbers.dots {
	border-color: transparent;
}

.pagination a.page-numbers:hover {
	background: var(--paper);
}

/* Artículo */
.page-hero--post {
	padding-bottom: clamp(2rem, 4vw, 3rem);
}

.page-hero--post .container > * {
	max-width: 52rem;
}

.post-meta--hero {
	font-size: .92rem;
}

.page-title--post {
	font-size: clamp(2.1rem, 3.2vw + .8rem, 3.8rem);
	line-height: 1.05;
	margin-top: .3em;
}

.post-updated {
	margin: 1rem 0 0;
	font-size: .9rem;
	color: var(--muted);
}

.post-cover {
	margin: 0;
}

.post-cover img {
	display: block;
	width: 100%;
	height: auto;
	border: 2px solid var(--ink);
	border-radius: 24px;
}

.post-cover figcaption {
	margin-top: .6rem;
	font-size: .9rem;
	color: var(--muted);
}

.post-cover + .post-body,
.container + .post-body {
	margin-top: clamp(2.5rem, 5vw, 4rem);
}

.post-layout {
	display: grid;
	grid-template-columns: minmax(0, 17rem) minmax(0, 46rem);
	justify-content: center;
	gap: clamp(2rem, 5vw, 5rem);
	align-items: start;
}

.post-layout--single {
	grid-template-columns: minmax(0, 46rem);
}

.post-toc {
	position: sticky;
	top: calc(var(--header-h) + var(--admin-bar) + 1.5rem);
}

.post-toc__box summary {
	cursor: pointer;
	padding-bottom: .75rem;
	border-bottom: 2px solid var(--ink);
	font-family: var(--font-display);
	font-weight: 700;
	font-size: 1.05rem;
	list-style: none;
}

.post-toc__box summary::-webkit-details-marker {
	display: none;
}

.post-toc__box summary::after {
	content: "+";
	float: right;
	font-weight: 700;
}

.post-toc__box[open] summary::after {
	content: "−";
}

.post-toc ol {
	list-style: none;
	margin: 0;
	padding: 0;
	counter-reset: toc;
}

.post-toc li {
	border-bottom: 1px solid var(--line);
}

.post-toc a {
	display: block;
	padding: .55rem 0;
	font-size: .92rem;
	line-height: 1.4;
	color: var(--ink-soft);
	text-decoration: none;
}

.post-toc a:hover {
	color: var(--ink);
	text-decoration: underline;
}

.post-toc__l3 a {
	padding-left: 1rem;
	font-size: .86rem;
}

.post-tags {
	margin-top: 2.5rem;
}

.post-tags li {
	border-color: var(--line);
	font-size: .82rem;
}

.post-service {
	margin-top: clamp(2.5rem, 5vw, 3.5rem);
	padding: clamp(1.5rem, 3vw, 2.2rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
	background: var(--paper);
	box-shadow: 8px 8px 0 var(--accent);
}

.post-service__label {
	margin: 0;
	font-size: .78rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
	color: var(--muted);
}

.post-service__title {
	font-size: 1.6rem;
	margin: .35rem 0 .5rem;
}

.post-service p:not([class]) {
	color: var(--ink-soft);
}

/* Contenido escrito en el editor */
.entry-content {
	font-size: clamp(1.05rem, .25vw + 1rem, 1.15rem);
	line-height: 1.72;
	color: var(--ink-soft);
}

.entry-content > * {
	margin-top: 0;
	margin-bottom: 1.35em;
}

.entry-content > :first-child {
	margin-top: 0;
}

.entry-content h2,
.entry-content h3,
.entry-content h4 {
	color: var(--ink);
	scroll-margin-top: calc(var(--header-h) + var(--admin-bar) + 1.5rem);
}

.entry-content h2 {
	font-size: clamp(1.6rem, 1.2vw + 1.1rem, 2.1rem);
	letter-spacing: -.03em;
	margin: 2.2em 0 .7em;
}

.entry-content h3 {
	font-size: clamp(1.25rem, .6vw + 1rem, 1.45rem);
	margin: 1.8em 0 .6em;
}

.entry-content h4 {
	font-size: 1.1rem;
	margin: 1.6em 0 .5em;
}

.entry-content a {
	color: var(--ink);
	font-weight: 600;
	text-decoration-color: var(--accent);
	text-decoration-thickness: 2px;
}

.entry-content a:hover {
	text-decoration-thickness: 3px;
}

.entry-content strong {
	color: var(--ink);
}

.entry-content ul,
.entry-content ol {
	padding-left: 1.3em;
}

.entry-content li {
	margin-bottom: .45em;
}

.entry-content ul li::marker {
	color: var(--accent);
}

.entry-content ol li::marker {
	color: var(--ink);
	font-weight: 700;
}

.entry-content blockquote,
.entry-content .wp-block-quote {
	margin: 2em 0;
	padding: 1.25em 1.5em;
	border-left: 5px solid var(--accent);
	border-radius: 0 16px 16px 0;
	background: var(--paper);
	font-family: var(--font-display);
	font-size: 1.2em;
	line-height: 1.45;
	color: var(--ink);
}

.entry-content blockquote p:last-child {
	margin-bottom: 0;
}

.entry-content blockquote cite {
	display: block;
	margin-top: .6em;
	font-family: var(--font-body);
	font-size: .8em;
	font-style: normal;
	color: var(--muted);
}

.entry-content img {
	height: auto;
	border-radius: 14px;
}

.entry-content figure {
	margin: 2em 0;
}

.entry-content figcaption,
.entry-content .wp-element-caption {
	margin-top: .55em;
	font-size: .88rem;
	color: var(--muted);
	text-align: left;
}

.entry-content hr {
	margin: 2.5em 0;
	border: 0;
	border-top: 2px solid var(--line);
}

.entry-content table {
	width: 100%;
	border-collapse: collapse;
	font-size: .95rem;
}

.entry-content .wp-block-table {
	overflow-x: auto;
}

.entry-content th,
.entry-content td {
	padding: .7em .8em;
	border: 1px solid var(--line);
	text-align: left;
	vertical-align: top;
}

.entry-content th {
	background: var(--paper);
	color: var(--ink);
}

.entry-content code {
	padding: .1em .35em;
	border-radius: 5px;
	background: var(--paper-2);
	font-size: .9em;
}

.entry-content pre {
	overflow-x: auto;
	padding: 1em 1.2em;
	border-radius: 12px;
	background: var(--dark-2);
	color: var(--on-dark);
}

.entry-content pre code {
	padding: 0;
	background: none;
}

.entry-content iframe,
.entry-content video {
	max-width: 100%;
}

.entry-content .wp-block-embed__wrapper iframe {
	width: 100%;
	aspect-ratio: 16 / 9;
	height: auto;
	border-radius: 14px;
}

.entry-content .wp-block-button__link {
	display: inline-flex;
	align-items: center;
	min-height: 50px;
	padding: .75em 1.45em;
	border: 2px solid var(--ink);
	border-radius: 999px;
	background: var(--accent);
	color: var(--ink);
	font-weight: 600;
	text-decoration: none;
}

.entry-content .wp-block-button__link:hover {
	box-shadow: 4px 4px 0 var(--ink);
}

.entry-content .alignwide,
.entry-content .alignfull {
	margin-inline: 0;
	max-width: 100%;
}

/* 11. Agencia ---------------------------------------------------------------- */

.page-hero--agency .page-title {
	max-width: 14ch;
}

.criteria {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1.5rem;
}

.criteria__col {
	padding: clamp(1.6rem, 3vw, 2.4rem);
	border: 2px solid var(--ink);
	border-radius: var(--radius);
}

.criteria__col--yes {
	background: var(--paper);
}

.criteria__col--no {
	background: var(--white);
}

.criteria__title {
	display: flex;
	align-items: center;
	gap: .75rem;
	font-size: 1.6rem;
	margin: 0 0 1rem;
}

.criteria__title .icon {
	width: 2.2rem;
	height: 2.2rem;
	padding: .4rem;
	border: 2px solid var(--ink);
	border-radius: 50%;
	stroke-width: 3;
}

.criteria__col--yes .criteria__title .icon {
	background: var(--accent);
}

.criteria__col--no .criteria__title .icon {
	background: var(--dark);
	color: #fff;
}

.criteria ul {
	list-style: none;
	margin: 0;
	padding: 0;
}

.criteria li {
	padding-block: .9rem;
	border-top: 1px solid var(--line);
}

.team {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
	gap: 1.5rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.team__member {
	padding: 1.5rem;
	border: 2px solid var(--ink);
	border-radius: 18px;
	background: var(--white);
}

.team__role {
	font-weight: 600;
	color: var(--muted);
}

/* 12. Contacto y formulario -------------------------------------------------- */

.contact {
	padding-top: clamp(3rem, 6vw, 5rem);
}

.contact__grid {
	display: grid;
	grid-template-columns: minmax(0, 7fr) minmax(0, 4fr);
	gap: clamp(2rem, 5vw, 5rem);
	align-items: start;
}

.form__intro {
	margin: 0 0 1.5rem;
	color: var(--muted);
	font-size: .95rem;
}

.req {
	color: var(--error);
	font-weight: 700;
}

.form__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 1.4rem 1.25rem;
}

.field {
	min-width: 0;
}

.field--full {
	grid-column: 1 / -1;
}

.field__label {
	display: block;
	margin-bottom: .45rem;
	font-weight: 600;
}

.field__optional {
	font-weight: 400;
	font-size: .9em;
	color: var(--muted);
}

.field__hint {
	margin: -.15rem 0 .55rem;
	font-size: .9rem;
	color: var(--muted);
}

.field__input {
	display: block;
	width: 100%;
	min-height: 54px;
	padding: .8rem 1rem;
	border: 1.5px solid #85878c;
	border-radius: 12px;
	background: var(--paper);
	color: var(--ink);
	font-size: 1rem;
	line-height: 1.4;
	transition: border-color .15s, box-shadow .15s, background-color .15s;
}

.field__input::placeholder {
	color: #74767b;
}

.field__input:hover {
	border-color: var(--ink);
}

.field__input:focus {
	outline: 3px solid var(--ink);
	outline-offset: 2px;
	border-color: var(--ink);
	background: var(--white);
	box-shadow: 0 0 0 5px var(--accent-soft);
}

textarea.field__input {
	min-height: 168px;
	resize: vertical;
}

select.field__input {
	appearance: none;
	-webkit-appearance: none;
	padding-right: 3rem;
	background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2316171a' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");
	background-repeat: no-repeat;
	background-position: right 1rem center;
	background-size: 1.2rem;
	cursor: pointer;
}

.field__input[aria-invalid="true"] {
	border-color: var(--error);
	border-width: 2px;
	background-color: var(--error-bg);
}

.field__error {
	display: flex;
	gap: .4rem;
	margin: .45rem 0 0;
	color: var(--error);
	font-size: .92rem;
	font-weight: 600;
}

.field__error:empty {
	display: none;
}

.check {
	display: flex;
	align-items: flex-start;
	gap: .8rem;
}

.check input {
	flex: none;
	width: 1.4rem;
	height: 1.4rem;
	margin: .12rem 0 0;
	accent-color: var(--ink);
	cursor: pointer;
}

.check label {
	cursor: pointer;
}

.check a {
	font-weight: 600;
}

.check input[aria-invalid="true"] {
	outline: 2px solid var(--error);
	outline-offset: 2px;
}

.form__legal {
	margin: 1.75rem 0;
	padding: 1rem 1.2rem;
	border-radius: 12px;
	background: var(--paper);
	color: var(--muted);
	font-size: .85rem;
	line-height: 1.55;
}

.form__legal strong {
	color: var(--ink);
}

.form__summary {
	margin-bottom: 1.75rem;
	padding: 1.1rem 1.35rem;
	border: 2px solid var(--error);
	border-radius: 14px;
	background: var(--error-bg);
}

.form__summary-title {
	margin: 0;
	font-weight: 700;
	color: var(--error);
}

.form__summary ul {
	margin: .5rem 0 0;
	padding-left: 1.2rem;
}

.form__summary a {
	color: var(--error);
	font-weight: 600;
}

.hp {
	position: absolute !important;
	left: -10000px;
	width: 1px;
	height: 1px;
	overflow: hidden;
}

.form-status {
	display: flex;
	align-items: flex-start;
	gap: 1rem;
	margin-bottom: 1.75rem;
	padding: 1.3rem 1.5rem;
	border: 2px solid var(--ink);
	border-radius: 16px;
}

.form-status .icon {
	width: 2.2rem;
	height: 2.2rem;
	padding: .4rem;
	border-radius: 50%;
	stroke-width: 3;
}

.form-status p {
	margin: 0;
}

.form-status a {
	font-weight: 600;
}

.form-status__title {
	font-family: var(--font-display);
	font-size: 1.3rem;
	font-weight: 700;
	margin-bottom: .3rem !important;
}

.form-status--ok {
	background: var(--accent-soft);
}

.form-status--ok .icon {
	background: var(--accent);
	border: 2px solid var(--ink);
}

.form-status--error {
	border-color: var(--error);
	background: var(--error-bg);
}

.form-status--error .icon {
	color: var(--error);
	padding: 0;
}

.form__actions {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: 1rem;
}

.form.is-sending .btn .icon {
	animation: none;
}

.contact__aside {
	position: sticky;
	top: calc(var(--header-h) + var(--admin-bar) + 1.5rem);
}

.contact-card {
	--focus: var(--accent);
	padding: clamp(1.6rem, 3vw, 2.2rem);
	border-radius: var(--radius);
	background: var(--dark);
	color: var(--on-dark);
}

.contact-card__title {
	color: #fff;
	font-size: 1.35rem;
	margin: 0 0 1rem;
}

.contact-card__list {
	list-style: none;
	margin: 0;
	padding: 0;
}

.contact-card__list li > a,
.contact-card__list li > span {
	display: flex;
	align-items: center;
	gap: .8rem;
	padding-block: .85rem;
	border-top: 1px solid var(--line-dark);
	color: #fff;
	font-weight: 600;
	text-decoration: none;
	overflow-wrap: anywhere;
}

.contact-card__list a:hover span {
	text-decoration: underline;
	text-decoration-color: var(--accent);
}

.contact-card__list .icon {
	color: var(--accent);
}

.next-steps {
	margin-top: 2.25rem;
}

.next-steps__title {
	font-size: 1.25rem;
	margin-bottom: 1rem;
}

/* 13. Legales y 404 ------------------------------------------------------------- */

.legal {
	padding-top: clamp(2.5rem, 5vw, 4rem);
}

.legal__layout {
	max-width: 52rem;
}

.legal__body .lead {
	margin-bottom: 1rem;
	color: var(--ink-soft);
}

.draft-banner {
	display: flex;
	align-items: flex-start;
	gap: .85rem;
	margin-bottom: 2.5rem;
	padding: 1.1rem 1.3rem;
	border: 2px solid #8a6d00;
	border-radius: 14px;
	background: #fff7d1;
	color: #3a2e00;
}

.draft-banner p {
	margin: 0;
}

.draft-banner .icon {
	margin-top: .15rem;
	color: #6b5400;
}

.pending {
	padding: .05em .4em;
	border-radius: 4px;
	background: #fff0a3;
	color: #3a2e00;
	font-weight: 600;
	font-size: .95em;
	-webkit-box-decoration-break: clone;
	box-decoration-break: clone;
}

.page-hero--404 {
	padding-block: clamp(3rem, 8vw, 7rem);
}

/* 14. Pie ------------------------------------------------------------------------ */

.site-footer {
	--focus: var(--accent);
	padding-block: clamp(3.5rem, 7vw, 5.5rem) 2rem;
	background: var(--dark-2);
	color: var(--on-dark);
}

.site-footer__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1.25fr);
	gap: 2.5rem;
}

.site-footer p {
	color: var(--on-dark-muted);
	max-width: 30em;
}

.site-footer__brand .brand {
	margin-bottom: 1.25rem;
}

.site-footer__place {
	display: flex;
	align-items: center;
	gap: .5rem;
}

.site-footer__place .icon {
	color: var(--accent);
}

.site-footer__title {
	margin: 0 0 1rem;
	font-family: var(--font-body);
	font-size: .8rem;
	font-weight: 600;
	letter-spacing: .12em;
	text-transform: uppercase;
	color: var(--on-dark-muted);
}

.site-footer ul {
	list-style: none;
	margin: 0;
	padding: 0;
}

.site-footer li {
	margin-bottom: .55rem;
}

.site-footer a {
	color: #fff;
	text-decoration: none;
}

.site-footer a:hover {
	color: var(--accent);
	text-decoration: underline;
}

.site-footer__contact a,
.site-footer__contact span {
	display: inline-flex;
	align-items: center;
	gap: .6rem;
	overflow-wrap: anywhere;
}

.site-footer__contact .icon {
	color: var(--accent);
}

.site-footer__social {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem 1.25rem;
	margin-top: 1.25rem !important;
}

.site-footer__bottom {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	justify-content: space-between;
	gap: 1rem;
	margin-top: clamp(2.5rem, 5vw, 4rem);
	padding-top: 1.5rem;
	border-top: 1px solid var(--line-dark);
	font-size: .9rem;
}

.site-footer__bottom p {
	margin: 0;
}

.site-footer__legal {
	display: flex;
	flex-wrap: wrap;
	gap: .5rem 1.5rem;
}

.site-footer__legal li {
	margin: 0;
}

/* 15. Ilustraciones SVG ---------------------------------------------------------- */

.art {
	display: block;
	width: 100%;
	height: auto;
}

.art .k { fill: var(--ink); }
.art .pu { fill: var(--dark); }
.art .w { fill: var(--white); }
.art .p2 { fill: var(--paper-2); }
.art .l { fill: var(--accent); }
.art .ls { fill: var(--accent-soft); }
.art .m { fill: #aaa89f; }
.art .g { fill: #dcd8cb; }
.art .sk { stroke: var(--ink); }
.art .sl { stroke: var(--accent); }
.art .td { font-family: var(--font-display); }
.art .tb { font-family: var(--font-body); }
.art .tw { fill: var(--white); }
.art .tm { fill: var(--muted); }

.art--stamp .stamp-spin {
	transform-box: view-box;
	transform-origin: 80px 80px;
}

/* 16. Movimiento (solo si el usuario no pide reducirlo) ------------------------ */

@media (prefers-reduced-motion: no-preference) {
	html {
		scroll-behavior: smooth;
	}

	html.reveal-ready .reveal {
		opacity: 0;
		transform: translateY(18px);
		transition: opacity .7s var(--ease), transform .7s var(--ease);
		transition-delay: calc(var(--i, 0) * 70ms);
	}

	html.reveal-ready .reveal.is-visible {
		opacity: 1;
		transform: none;
	}

	html.reveal-ready .needs--notes .reveal.is-visible {
		transform: rotate(var(--tilt, 0deg));
	}

	.art--stamp .stamp-spin {
		animation: mpm-spin 30s linear infinite;
	}

	.hero__art .art--hero {
		animation: mpm-rise .9s var(--ease) both;
	}

	.form.is-sending [data-submit] .icon {
		animation: mpm-nudge .9s ease-in-out infinite;
	}
}

@media (prefers-reduced-motion: reduce) {
	*,
	*::before,
	*::after {
		transition-duration: .01ms !important;
		animation-duration: .01ms !important;
		animation-iteration-count: 1 !important;
	}

	.btn:hover,
	.project:hover {
		transform: none;
	}
}

@keyframes mpm-spin {
	to { transform: rotate(360deg); }
}

@keyframes mpm-rise {
	from { opacity: 0; transform: translateY(14px); }
	to { opacity: 1; transform: none; }
}

@keyframes mpm-nudge {
	50% { transform: translateX(5px); }
}

/* 17. Responsive ----------------------------------------------------------------- */

@media (max-width: 1199px) {
	:root {
		--header-h: 68px;
	}

	.nav-toggle {
		display: inline-flex;
	}

	html:not(.js) .nav-toggle {
		display: none;
	}

	html:not(.js) .site-header {
		position: relative;
		top: 0;
	}

	html:not(.js) .site-header__inner {
		flex-wrap: wrap;
		padding-block: .75rem;
	}

	html:not(.js) .site-nav {
		width: 100%;
		flex-wrap: wrap;
		gap: 1rem;
	}

	html:not(.js) .site-nav__list {
		flex-wrap: wrap;
	}

	/* Sin backdrop-filter: haría que el panel fijo del menú se limitara al tamaño de la cabecera. */
	html.js .site-header {
		-webkit-backdrop-filter: none;
		backdrop-filter: none;
		background: var(--paper);
	}

	html.js .site-nav {
		position: fixed;
		top: var(--nav-top, calc(var(--header-h) + var(--admin-bar)));
		left: 0;
		right: 0;
		bottom: 0;
		z-index: 59;
		flex-direction: column;
		align-items: stretch;
		gap: 1.75rem;
		padding: 1.5rem var(--gutter) 2.5rem;
		background: var(--paper);
		border-top: 1px solid var(--line);
		overflow-y: auto;
		overscroll-behavior: contain;
		visibility: hidden;
		opacity: 0;
		transform: translateY(-10px);
		transition: opacity .2s var(--ease), transform .25s var(--ease), visibility 0s linear .25s;
	}

	html.js .site-nav.is-open {
		visibility: visible;
		opacity: 1;
		transform: none;
		transition: opacity .2s var(--ease), transform .25s var(--ease), visibility 0s;
	}

	html.js .site-nav__list {
		flex-direction: column;
		align-items: stretch;
		gap: 0;
	}

	html.js .site-nav__list li {
		border-bottom: 1px solid var(--line);
	}

	html.js .site-nav__link {
		display: block;
		padding-block: 1rem;
		font-family: var(--font-display);
		font-size: clamp(1.5rem, 5vw, 2rem);
		font-weight: 600;
		letter-spacing: -.025em;
	}

	html.js .site-nav__link::after {
		bottom: .7rem;
		right: auto;
		width: 2.5rem;
		height: 3px;
	}

	html.js .site-nav__cta {
		align-self: flex-start;
		min-height: 54px;
		padding-inline: 1.6em;
		font-size: 1.05rem;
	}

	html.js .site-nav__contact {
		display: flex;
		flex-direction: column;
		gap: .75rem;
		margin-top: auto;
		padding-top: 1.5rem;
		border-top: 2px solid var(--ink);
	}

	.site-nav__contact a {
		display: inline-flex;
		align-items: center;
		gap: .6rem;
		font-weight: 600;
		text-decoration: none;
		overflow-wrap: anywhere;
	}

	html.nav-open {
		overflow: hidden;
	}
}

/* En móvil la barra de administración de WordPress no es fija: la cabecera se pega arriba del todo. */
@media screen and (max-width: 600px) {
	:root {
		--admin-bar: 0px;
	}
}

@media (max-width: 980px) {
	.hero__grid,
	.page-hero__grid,
	.agency-intro__grid,
	.objectives__layout,
	.faq-layout,
	.split,
	.contact__grid,
	.concept,
	.cta-panel {
		grid-template-columns: minmax(0, 1fr);
	}

	.hero__art,
	.page-hero__art {
		justify-self: center;
		max-width: 540px;
	}

	.objectives__head,
	.faq-layout__head,
	.concept__art,
	.contact__aside {
		position: static;
	}

	.paths__grid,
	.work__grid,
	.project-detail__grid,
	.post-layout,
	.post-card--feature {
		grid-template-columns: minmax(0, 1fr);
	}

	.post-toc {
		position: static;
	}

	.post-grid {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.post-card--feature .post-card__body {
		padding-top: 0;
	}

	.project-facts {
		position: static;
	}

	.project--feature {
		grid-row: auto;
	}

	.project--feature .project__media {
		aspect-ratio: 640 / 440;
		flex: none;
		min-height: 0;
	}

	.steps--rail {
		grid-template-columns: repeat(2, minmax(0, 1fr));
		row-gap: 2.5rem;
	}

	.steps--rail .steps__item::before {
		display: none;
	}

	.tickets {
		grid-template-columns: minmax(0, 1fr);
		max-width: 40rem;
	}

	.flow {
		grid-template-columns: minmax(0, 1fr);
		gap: 2rem;
	}

	.flow__step:not(:last-child)::after {
		top: auto;
		right: auto;
		left: 2rem;
		bottom: -1rem;
		transform: translateY(50%) rotate(90deg);
	}

	.solutions__row {
		grid-template-columns: minmax(0, 1fr);
		justify-items: start;
	}

	.service-row {
		grid-template-columns: minmax(0, 1fr);
	}

	.service-row:nth-child(even) .service-row__art {
		order: 0;
	}

	.service-row__art {
		max-width: 520px;
	}

	.concept--flip .concept__art {
		order: 0;
	}

	.concept__art {
		max-width: 620px;
	}

	.columns-3,
	.case__grid {
		grid-template-columns: minmax(0, 1fr);
	}

	.includes {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.callout,
	.example {
		grid-template-columns: minmax(0, 1fr);
	}

	.example__head {
		border-right: 0;
		border-bottom: 2px solid var(--ink);
		gap: 1.25rem;
	}

	.site-footer__grid {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.cta-panel__title {
		max-width: 16ch;
		padding-right: 7rem;
	}
}

@media (max-width: 680px) {
	body {
		font-size: 1rem;
	}

	.hero__title {
		letter-spacing: -.035em;
	}

	.actions .btn {
		width: 100%;
	}

	.steps--rail,
	.needs,
	.includes,
	.criteria,
	.form__grid,
	.project-grid,
	.gallery,
	.post-grid {
		grid-template-columns: minmax(0, 1fr);
	}

	.needs--notes {
		gap: 2rem;
	}

	.principles__item,
	.metrics__row {
		grid-template-columns: minmax(0, 1fr);
		gap: .3rem;
	}

	.objective {
		grid-template-columns: minmax(0, 1fr);
		gap: .85rem;
	}

	.objective__links {
		grid-column: 1;
	}

	.faq__a {
		padding-right: 0;
	}

	.cta-panel {
		border-radius: 24px;
	}

	.cta-panel__title {
		padding-right: 0;
	}

	.art.cta-panel__stamp {
		display: none;
	}

	.cta-panel__actions .btn {
		width: 100%;
	}

	.related__all {
		margin-left: 0;
	}

	.site-footer__grid {
		grid-template-columns: minmax(0, 1fr);
		gap: 2rem;
	}

	.strip__inner {
		justify-content: flex-start;
		gap: .4rem 1.1rem;
	}

	.strip span::before,
	.strip span + span::before {
		content: "";
		position: static;
		display: inline-block;
		width: .6em;
		height: .6em;
		margin-right: .45rem;
		transform: none;
		background: var(--accent);
		clip-path: polygon(50% 0, 62% 38%, 100% 50%, 62% 62%, 50% 100%, 38% 62%, 0 50%, 38% 38%);
	}

	.art.hero__stamp {
		width: 84px;
		right: 0;
		top: 0;
	}

	.site-header .logo__symbol {
		width: 44px;
		height: 44px;
	}

	.site-header .logo__wordmark {
		height: 25px;
	}
}

@media (max-width: 380px) {
	.nav-toggle__label {
		position: absolute;
		width: 1px;
		height: 1px;
		overflow: hidden;
		clip: rect(0 0 0 0);
	}

	.nav-toggle {
		padding-inline: .8rem;
	}
}

/* Ofertas ------------------------------------------------------------------ */
.offer-band {
	padding-top: 0;
}

.offer-card {
	display: grid;
	grid-template-columns: auto minmax(0, 1fr) auto;
	gap: 1rem 1.5rem;
	align-items: center;
	padding: clamp(1.25rem, 3vw, 1.75rem) clamp(1.25rem, 3vw, 2rem);
	border: 2px solid var(--ink);
	border-radius: 22px;
	background: var(--accent-soft);
}

.offer-card__icon,
.offer-popup__icon {
	display: grid;
	place-items: center;
	width: 3.2rem;
	height: 3.2rem;
	border: 2px solid var(--ink);
	border-radius: 50%;
	background: var(--accent);
	color: var(--ink);
}

.offer-card__icon .icon,
.offer-popup__icon .icon {
	width: 1.5rem;
	height: 1.5rem;
}

.offer-card__title {
	margin: 0 0 .25rem;
	font-size: clamp(1.2rem, .6vw + 1rem, 1.45rem);
	letter-spacing: -.02em;
}

.offer-card__body p {
	margin: 0;
	color: var(--ink-soft);
}

.offer-note {
	display: flex;
	align-items: flex-start;
	gap: .75rem;
	margin: 0 0 1.5rem;
	padding: 1rem 1.2rem;
	border: 2px solid var(--ink);
	border-radius: 14px;
	background: var(--accent-soft);
}

.offer-note .icon {
	flex: none;
	margin-top: .15rem;
}

.offer-note p {
	margin: 0;
}

/* Ventana emergente */
.offer-popup {
	position: fixed;
	inset: 0;
	z-index: 9000;
	display: grid;
	place-items: center;
	padding: 1.25rem;
}

.offer-popup__backdrop {
	position: absolute;
	inset: 0;
	background: rgba(30, 21, 39, .55);
}

.offer-popup__dialog {
	--focus: var(--ink);
	position: relative;
	width: min(100%, 30rem);
	padding: 2.25rem 2rem 1.75rem;
	border: 2px solid var(--ink);
	border-radius: 26px;
	background: var(--white);
	box-shadow: 10px 10px 0 var(--accent);
	text-align: left;
}

.offer-popup__dialog:focus {
	outline: none;
}

.offer-popup__close {
	position: absolute;
	top: .9rem;
	right: .9rem;
	display: grid;
	place-items: center;
	width: 44px;
	height: 44px;
	border: 0;
	border-radius: 50%;
	background: transparent;
	color: var(--ink);
	cursor: pointer;
}

.offer-popup__close:hover {
	background: var(--paper);
}

.offer-popup__title {
	margin: 1.1rem 0 .5rem;
	font-family: var(--font-display);
	font-size: clamp(1.5rem, 1vw + 1.1rem, 1.9rem);
	font-weight: 700;
	line-height: 1.1;
	letter-spacing: -.03em;
}

.offer-popup__text {
	margin: 0 0 1.5rem;
	color: var(--ink-soft);
}

.offer-popup__actions {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: .75rem 1.25rem;
}

.offer-popup__dismiss {
	padding: .5rem 0;
	border: 0;
	background: none;
	color: var(--muted);
	font: inherit;
	font-weight: 600;
	text-decoration: underline;
	text-underline-offset: .2em;
	cursor: pointer;
}

html.offer-open {
	overflow: hidden;
}

@media (prefers-reduced-motion: no-preference) {
	.offer-popup:not([hidden]) .offer-popup__dialog {
		animation: mpm-rise .35s var(--ease) both;
	}
}

/* En móvil: tarjeta inferior que no tapa la página (sin fondo oscuro ni bloqueo). */
@media (max-width: 640px) {
	.offer-popup {
		inset: auto .75rem calc(.75rem + env(safe-area-inset-bottom, 0px));
		display: block;
		padding: 0;
	}

	.offer-popup__backdrop {
		display: none;
	}

	.offer-popup__dialog {
		width: 100%;
		padding: 1.25rem 1.25rem 1.1rem;
		border-radius: 20px;
		box-shadow: 5px 5px 0 var(--accent);
	}

	.offer-popup__icon {
		display: none;
	}

	.offer-popup__title {
		margin-top: 0;
		padding-right: 2.5rem;
		font-size: 1.25rem;
	}

	.offer-popup__text {
		margin-bottom: 1rem;
		font-size: .95rem;
	}

	.offer-popup__close {
		top: .5rem;
		right: .5rem;
	}

	.offer-card {
		grid-template-columns: minmax(0, 1fr);
	}

	.offer-card__icon {
		display: none;
	}

	.offer-card__cta {
		justify-self: stretch;
	}
}

/* ¿Cuánto cuesta? */
.pricing__panel {
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
	gap: clamp(1.5rem, 5vw, 4.5rem);
	align-items: start;
	padding: clamp(1.75rem, 4vw, 3.25rem);
	border: 2px solid var(--ink);
	border-radius: 28px;
	background: var(--white);
	box-shadow: 8px 8px 0 var(--accent);
}

.pricing__panel .section-head {
	margin-bottom: 0;
}

.pricing__body > p {
	color: var(--ink-soft);
	font-size: clamp(1.02rem, .25vw + 1rem, 1.12rem);
}

.pricing__body .checklist {
	margin: 1.25rem 0 1.75rem;
}

@media (max-width: 980px) {
	.pricing__panel {
		grid-template-columns: minmax(0, 1fr);
	}
}

/* Redes sociales (iconos) */
.social-links {
	display: flex;
	flex-wrap: wrap;
	gap: .6rem;
	list-style: none;
	margin: 0;
	padding: 0;
}

.social-links a {
	display: inline-flex;
	align-items: center;
	gap: .5rem;
	text-decoration: none;
}

.social-links--icons a {
	justify-content: center;
	width: 44px;
	height: 44px;
	border: 1.5px solid currentColor;
	border-radius: 50%;
	transition: background-color .2s, color .2s, border-color .2s;
}

.social-links--icons .icon {
	width: 1.2rem;
	height: 1.2rem;
}

.site-footer .social-links--icons {
	margin-top: 1.25rem;
}

.site-footer .social-links--icons li {
	margin: 0;
}

.site-footer .social-links--icons a {
	color: #fff;
	border-color: var(--line-dark);
}

.site-footer .social-links--icons a:hover,
.contact-card .social-links--icons a:hover {
	background: var(--accent);
	border-color: var(--accent);
	color: var(--ink);
	text-decoration: none;
}

.contact-card__social-title {
	margin: 1.5rem 0 .75rem;
	padding-top: 1rem;
	border-top: 1px solid var(--line-dark);
	font-size: .78rem;
	font-weight: 700;
	letter-spacing: .1em;
	text-transform: uppercase;
	color: var(--on-dark-muted);
}

.contact-card .social-links--icons a {
	color: #fff;
	border-color: var(--line-dark);
}

/* Botón «Configurar cookies» en el pie */
.site-footer .mpm-cookie-settings {
	padding: 0;
	border: 0;
	background: none;
	color: #fff;
	font: inherit;
	cursor: pointer;
}

.site-footer .mpm-cookie-settings:hover {
	color: var(--accent);
	text-decoration: underline;
}